A Look at Email Marketing Tactics and Techniques Used By Today's Top Marketers

 

WHO:	Atlanta Interactive Marketing Association (AiMA)
WHAT:	Email Marketing Panel Discussion
WHEN:	Wednesday, March 30 6:30 p.m. – Registration and Networking 7:30 p.m. – Program
WHERE:	Georgia Tech Global Learning & Conference Center 84 5th Street NW Atlanta, GA  30308
RSVP:	AiMA members are invited to attend the meeting for $15 if pre-registered online. The pre-registered non-member rate is $25. Member walk-ins are $25 and non-members are $35. The public is invited. Registration must be made by 6:00 p.m., Monday, March 28. Book online at www.aimaevents.org. Members of the media who are covering the event may attend at no cost. Call 770-552-7660 or email maggie@buerger.com.
AiMA	The Atlanta Interactive Marketing Association (AiMA) is a non-profit professional association dedicated to innovation in interactive marketing among brand marketers, publishers and agencies through educational and networking events. Founded in 1999, AiMA provides professional development, promotes best practices, and creates a forum of the discussion of new ideas and critical business issues. AiMA networking and educational events are held on the last Wednesday of each month. Find more information at the AiMA website www.aimaevents.org.
Contact:	Maggie Buerger, 770-552-7560 or maggie@buerger.com

 

SPONSORED BY

 

Getting email delivered is the most important issue facing email marketers and direct digital communicators today. Are you getting caught in the crossfire between spammers and ISPs? Can you safely say your messages are reaching the intended recipients? On average, 19 percent of all opt-in email does not reach its intended recipients, making deliverability the most important issue facing email marketing and direct digital communications today

 

With each ISP adopting its own sender authentication protocol, a myriad of anti-spam software providers proliferating the corporate email environment, and multiple reputation-based systems vying for our attention, staying on top of these complex issues is becoming a full time job. Learn more about the challenges permission marketers face in getting email delivered. And learn the latest best practices for reducing false positives, blocks, and blacklisting.

 

Jupiter Research digital marketing analyst David Daniels will lead a discussion of the challenges permission marketers face getting email delivered.

Moderator:
David Daniels
Digital Marketing Analyst, JupiterResearch

Panelists:
George Bilbrey
Vice President and GM of Deliverability Services, Return Path

Mary Youngblood
Customer Security Strategist, Earthlink

Paul Judge
Chief Technology Officer, Ciphertrust

 

ANNUAL CORPORATE  SPONSORS